1.0OpenExpo Europe 2021 - Virtual Experiencehttps://openexpoeurope.com/en/OpenExpo Europehttps://openexpoeurope.com/en/author/administrador/rich600338<blockquote class="wp-embedded-content" data-secret="TSM2bhpLAD"><a href="https://openexpoeurope.com/en/speaker/chema-alonso/">Chema Alonso</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://openexpoeurope.com/en/speaker/chema-alonso/embed/#?secret=TSM2bhpLAD" width="600" height="338" title="“Chema Alonso” — OpenExpo Europe 2021 - Virtual Experience" data-secret="TSM2bhpLAD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://openexpoeurope.com/wp-includes/js/wp-embed.min.js </script> https://openexpoeurope.com/wp-content/uploads/2014/12/chema-alonso-BV.jpg500500Chema Alonso is currently the CDO – Chief Data Officer – at Telefónica. In this position he heads the company’s Big Data strategy, Advertising and the Fourth Platform. As part of the work to define the Fourth Platform, he also leads the Personal Data Bank team and is the main internal promoter of the Data... Read More