Community Empowerment through Tokenization: New Marketing Model for Web3 Businesses.
Talking about new models of the decentralized economy implies that we have to talk about communities. The importance of reorganizing our society, based on an individualistic approach, such as the one we are facing right now, to a new way of understanding business marketing. This new model is based on customers as an autonomous community, building its own strategy, and also leading the way for the next changes that brands have to consider, developing new products, according to these trends.