{"id":4940,"date":"2013-11-18T13:47:22","date_gmt":"2013-11-18T13:47:22","guid":{"rendered":"https:\/\/openexpoeurope.com\/?p=4940"},"modified":"2020-07-29T12:02:34","modified_gmt":"2020-07-29T10:02:34","slug":"zurmo-el-nuevocrm-opensource","status":"publish","type":"post","link":"https:\/\/openexpoeurope.com\/es\/zurmo-el-nuevocrm-opensource\/","title":{"rendered":"Zurmo: El  nuevo CRM OpenSource"},"content":{"rendered":"<h3><span style=\"color: #ff0000;\"><strong>Actualizaci\u00f3n:\u00a0<span style=\"color: #000000;\">Desde OpenExpo queremos ayudarte a elegir el mejor proveedor para tu proyecto CRM. Por ello, el 24 de septiembre del 2020 te invitamos a un evento online para que puedas seleccionar el que mejor se adapta a tu empresa. Reg\u00edstrate gratis<a href=\"https:\/\/www.eventbrite.es\/e\/registro-descubre-el-mejor-crm-open-source-empresarial-115021807322\"> aqu\u00ed<\/a><\/span><\/strong><\/span><\/h3>\n<p>La idea de Zurmo se fragua hace unos 8 a\u00f1os, cuando su fundador Jason Green estaba trabajando en una compa\u00f1\u00eda de CRM OpenSource y valor\u00f3 la idea de desarrollar por su cuenta un sistema CRM de c\u00f3digo abierto que se ajustara mejor a sus prioridades.<\/p>\n<p>A nivel t\u00e9cnico, deseaba implementar metodolog\u00edas \u201ctest-driven\u201d que le concedieran mayor fiabilidad y hacer el software m\u00e1s f\u00e1cilmente expansible.<\/p>\n<p>A nivel de usuarios, deseaba promover la adopci\u00f3n del CRM entre los empleados.<\/p>\n<p>Se propuso como principales caracter\u00edsticas:<\/p>\n<ul>\n<li><b>Implicar a los empleados<\/b> en el manejo de la herramienta.<\/li>\n<li><b>Que sea ligero y f\u00e1cil<\/b> de manejar.<\/li>\n<li><b>Customizable al 100%.<\/b><\/li>\n<\/ul>\n<h2>\u00bfC\u00f3mo conseguir motivar a los empleados en el uso del CRM?<\/h2>\n<p>Todo el mundo habla de implicaci\u00f3n en nuestros d\u00edas, pero \u00bfQu\u00e9 se puede hacer para que entrar un nuevo contacto en el CRM sea divertido?\u00a1 Nosotros conocemos la respuesta!.<\/p>\n<h3>Implicar<\/h3>\n<p>Zurmo, a trav\u00e9s de la gamificaci\u00f3n y la socializaci\u00f3n de su uso, convierte el uso del CRM en una experiencia divertida haciendo que los empleados reciban peque\u00f1as recompensas por cada una de las tareas rutinarias que conlleva su uso.<\/p>\n<h3>Motivar<\/h3>\n<p>Se consigue motivaci\u00f3n en el uso del CRM a trav\u00e9s del juego y los peque\u00f1os incentivos. Entendemos que un \u201cbadge\u201d no va a ser la ilusi\u00f3n de tu vida, pero a trav\u00e9s de la incentivaci\u00f3n de peque\u00f1os objetivos ayudamos a conseguir los mayores.<\/p>\n<h3>Premiar<\/h3>\n<p>Un \u201cgenio de las ventas\u201d siempre ser\u00e1 admirado y premiado. \u00bfPero qu\u00e9 hay de las personas que est\u00e1n detr\u00e1s y que le dan soporte o del becario reci\u00e9n ingresado hace una semana? Zurmo permite establecer peque\u00f1os incentivos para todos ellos, de modo que se reconozca a todo el mundo sus fortalezas y todos remen en la misma direcci\u00f3n.<\/p>\n<h1>Zurmo cubre todas las necesidades de relaci\u00f3n con el cliente<\/h1>\n<p>Todas las fases del proceso de ventas y relaci\u00f3n con el cliente est\u00e1n cubiertas en Zurmo, y adem\u00e1s se puede customizar. Si ello no fuera suficiente, podemos desarrollar a medida las que sean espec\u00edficas de su negocio.<\/p>\n<ul>\n<li><b>Manejo de los contacto<\/b>s: B\u00fasqueda interactiva (Ajax), seguimiento del origen y todas las fases en un contacto.<\/li>\n<li><b>Manejo oportunidades<\/b>: Vista en Canvas, seguimiento gr\u00e1fico.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2013\/11\/zurmo_manejo-de-oportunidades.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4966 aligncenter\" src=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2013\/11\/zurmo_manejo-de-oportunidades-300x162.png\" alt=\"zurmo_manejo de oportunidades\" width=\"300\" height=\"162\" \/><\/a><\/p>\n<ul>\n<li><b>Reporting:<\/b> Identificaci\u00f3n de la problem\u00e1tica, fortalezas y debilidades de los procesos y de los actores.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2013\/11\/Zurmo_-reporting.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4967 aligncenter\" src=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2013\/11\/Zurmo_-reporting-300x190.png\" alt=\"Zurmo_ reporting\" width=\"300\" height=\"190\" \/><\/a><\/p>\n<ul>\n<li><b>Automatizaci\u00f3n de procesos:<\/b> Fije procesos autom\u00e1ticamente: si se produce una venta se avisa a gerencia, si aparece un nuevo lead, asignar autom\u00e1ticamente al equipo que corresponda, etc.<\/li>\n<li><b>Marketing on-line:<\/b> Gesti\u00f3n de los eMails, an\u00e1lisis estad\u00edstico, integraci\u00f3n.<\/li>\n<li><b>Gesti\u00f3n de producto:<\/b> Trace tambi\u00e9n los productos en venta.<\/li>\n<li><b>Integraci\u00f3n:<\/b> Integrado con su cliente de mail Ms-Exchange o Outlook y Gmail en tre otros muchos softwares.<\/li>\n<\/ul>\n<p class=\"Textbody\" style=\"margin-left: 36pt; text-indent: -18pt; text-align: center;\"><a href=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2013\/11\/Zurmo_integracion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4968 aligncenter\" src=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2013\/11\/Zurmo_integracion-300x84.png\" alt=\"Zurmo_integracion\" width=\"300\" height=\"84\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualizaci\u00f3n:\u00a0Desde OpenExpo queremos ayudarte a elegir el mejor proveedor para tu proyecto CRM. Por ello, el 24 de septiembre del 2020 te invitamos a un evento online para que puedas seleccionar el que mejor se adapta a tu empresa. Reg\u00edstrate gratis aqu\u00ed La idea de Zurmo se fragua hace unos 8 a\u00f1os, cuando su fundador&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/openexpoeurope.com\/es\/zurmo-el-nuevocrm-opensource\/\" class=\"gdlr-info-font excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":56,"featured_media":4970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,1],"tags":[125,92,127,126,64,128,129,89,75,91],"class_list":["post-4940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-blog","category-sin-categorizar","tag-actualidad","tag-crm","tag-crm-tecnologia","tag-eventos","tag-madrid","tag-novedades-opensource","tag-novedades-software-libre","tag-open-source","tag-openexpo","tag-software-libre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zurmo: El nuevo CRM OpenSource - OpenExpo Europe 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openexpoeurope.com\/es\/zurmo-el-nuevocrm-opensource\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zurmo: El nuevo CRM OpenSource - OpenExpo Europe 2025\" \/>\n<meta property=\"og:description\" content=\"Actualizaci\u00f3n:\u00a0Desde OpenExpo queremos ayudarte a elegir el mejor proveedor para tu proyecto CRM. Por ello, el 24 de septiembre del 2020 te invitamos a un evento online para que puedas seleccionar el que mejor se adapta a tu empresa. Reg\u00edstrate gratis aqu\u00ed La idea de Zurmo se fragua hace unos 8 a\u00f1os, cuando su fundador... 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