{"id":57530,"date":"2020-05-16T14:06:00","date_gmt":"2020-05-16T12:06:00","guid":{"rendered":"https:\/\/openexpoeurope.com\/?p=57530"},"modified":"2020-05-19T17:17:09","modified_gmt":"2020-05-19T15:17:09","slug":"facebook-compra-giphy-los-grandes-compran-a-los-mas-pequenos-por-que-ocurre-esto","status":"publish","type":"post","link":"https:\/\/openexpoeurope.com\/es\/facebook-compra-giphy-los-grandes-compran-a-los-mas-pequenos-por-que-ocurre-esto\/","title":{"rendered":"Facebook compra Giphy, los grandes compran a los m\u00e1s peque\u00f1os, \u00bfpor qu\u00e9 ocurre esto?"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\">Hace unos d\u00edas la compa\u00f1\u00eda de <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.facebook.com\/\">Facebook<\/a><\/u><\/span> compraba <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/giphy.com\/\">Giphy<\/a><\/u><\/span>, una de las plataformas m\u00e1s importantes de <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/en.wikipedia.org\/wiki\/GIF\">GIF<\/a><\/u><\/span>s (im\u00e1genes animadas). No es la primera, ni ser\u00e1 la \u00faltima compra de las grandes empresa tecnol\u00f3gicas para diversificar, obtener ciertos funciones tecnol\u00f3gicas y\/o mejorar sus servicios actuales. Pero, \u00bfpor qu\u00e9 las compran? Y \u00bfpor qu\u00e9 este tipo de empresas se venden?<\/p>\n<p style=\"text-align: justify;\" align=\"justify\">Es habitual ver todos los a\u00f1os como grandes empresas tecnol\u00f3gicas compran <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.entrepreneur.com\/article\/304376\">startups<\/a><\/u><\/span> o empresas ya establecidas para ampliar y\/o mejorar su negocio. De los \u00faltimos meses, podr\u00edamos destacar:<\/p>\n<ul>\n<li style=\"text-align: justify;\">\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.xataka.com\/aplicaciones\/oficial-microsoft-compra-github-7-500-millones-dolares\">Microsoft compra Github por 7.500 millones de d\u00f3lares<\/a><\/u><\/span><\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.genbeta.com\/desarrollo\/microsoft-compra-npm-para-integrarlo-github-hacer-comunidad-incluso-atractiva-para-desarrolladores-javascript\">Microsoft compra NPM para integrar con Github<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify;\" align=\"justify\">La m\u00edtica de, <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/elpais.com\/tecnologia\/2013\/11\/06\/actualidad\/1383736297_604474.html\">Telef\u00f3nica compra Tuenti<\/a><\/u><\/span> (2013, la antigua red social)<\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\">\n<p align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57531 aligncenter\" src=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2020\/05\/Jesus-Cuesta-Art-facebook-1-300x115.jpg\" alt=\"\" width=\"657\" height=\"252\" srcset=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2020\/05\/Jesus-Cuesta-Art-facebook-1-300x115.jpg 300w, https:\/\/openexpoeurope.com\/wp-content\/uploads\/2020\/05\/Jesus-Cuesta-Art-facebook-1.jpg 594w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/p>\n<p align=\"justify\">Estas grandes corporaciones pueden tener muchas razones detr\u00e1s de la compra, donde puede haber objetivos a medio y largo plazo, que no se pueden entrever f\u00e1cilmente. Aunque este no parece el caso de esta \u00faltima compra, con la plataforma de GIFs.<\/p>\n<p align=\"justify\">Facebook dice que no recoger\u00e1 espec\u00edfica informaci\u00f3n individual de la plataforma, pero s\u00ed de sus patrones de utilizaci\u00f3n. Y estos patrones no se refieren solo en el uso de la web, sino de todas aquellas plataformas que hacen uso de Giphy mediante su API. Un ejemplo ser\u00eda <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/slack.com\/\">Slack<\/a><\/u><\/span> (plataforma para chats, muchas veces corporativos), que ya ha notificado que no enviar\u00e1 datos de los usuarios cuando consuman Giphy. Otra de las plataformas ser\u00eda <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.microsoft.com\/en\/microsoft-365\/microsoft-teams\/group-chat-software\">Teams<\/a><\/u><\/span> de Microsoft. No hay que olvidar que en la mayor\u00eda de los ordenadores corporativos est\u00e1 bloqueado Facebook, con lo que conllevar\u00e1, a que en muchos de los casos, se cambie la configuraci\u00f3n de Teams, para ya no hacer uso de ella.<\/p>\n<p align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-57533 aligncenter\" src=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2020\/05\/Jesus-Cuesta-Art-facebook-2-300x204.jpg\" alt=\"\" width=\"347\" height=\"251\" \/><\/p>\n<p align=\"justify\">La parte interesante tambi\u00e9n reside, en qu\u00e9 razones llevan a muchas empresas a ser compradas por otras y a llegar, en muchos de los casos, a desaparecer. Si llegamos al punto donde hemos pasado varias rondas de financiaci\u00f3n, las razones parecen m\u00e1s obvias, dado que los inversores van a querer recuperar su inversi\u00f3n mutiplicando r\u00e1pidamente lo aportado. Pero, cu\u00e1ndo estamos creando un producto opensource, \u00bfnuestro objetivo final es conseguir vender nuestra creaci\u00f3n por mucho dinero? O \u00bfCu\u00e1ndo llegamos a este punto estamos hablando m\u00e1s de startups que de software <span style=\"color: #0000ff;\"><u><a href=\"https:\/\/openexpoeurope.com\/es\/open-source-puede-ayudarte\/\">opensource<\/a><\/u><\/span>?<\/p>\n<p align=\"justify\">En algunos de los casos, en la concepci\u00f3n de la idea ya nace con ese objetivo, en otros casos, puede que llegue a derivar por los resultados obtenidos, o los colaboradores que se hubieran sumado y\/o incluso, que sea un fork de otra idea, y esta s\u00ed que busque rentabilidad de su producto.<\/p>\n<p align=\"justify\">Como si de gravedad se tratase, las grandes empresas seguir\u00e1n engullendo a las peque\u00f1as y medianas que crean que les pueden hacer crecer m\u00e1s, y solo algunas pocas, ya sea por filosof\u00eda, expectativas y\/o alguna otra loca raz\u00f3n, llegar\u00e1n a ser grandes sin llegar a ser antes devoradas.<\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">Bibliograf\u00eda<\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.facebook.com\/\">https:\/\/www.facebook.com\/<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/giphy.com\/\">https:\/\/giphy.com\/<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/en.wikipedia.org\/wiki\/GIF\">https:\/\/en.wikipedia.org\/wiki\/GIF<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.entrepreneur.com\/article\/304376\">https:\/\/www.entrepreneur.com\/article\/304376<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.xataka.com\/aplicaciones\/oficial-microsoft-compra-github-7-500-millones-dolares\">https:\/\/www.xataka.com\/aplicaciones\/oficial-microsoft-compra-github-7-500-millones-dolares<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.genbeta.com\/desarrollo\/microsoft-compra-npm-para-integrarlo-github-hacer-comunidad-incluso-atractiva-para-desarrolladores-javascript\">https:\/\/www.genbeta.com\/desarrollo\/microsoft-compra-npm-para-integrarlo-github-hacer-comunidad-incluso-atractiva-para-desarrolladores-javascript<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/elpais.com\/tecnologia\/2013\/11\/06\/actualidad\/1383736297_604474.html\">https:\/\/elpais.com\/tecnologia\/2013\/11\/06\/actualidad\/1383736297_604474.html<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/slack.com\/\">https:\/\/slack.com\/<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.microsoft.com\/en\/microsoft-365\/microsoft-teams\/group-chat-software\">https:\/\/www.microsoft.com\/en\/microsoft-365\/microsoft-teams\/group-chat-software<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/openexpoeurope.com\/es\/open-source-puede-ayudarte\/\">https:\/\/openexpoeurope.com\/es\/open-source-puede-ayudarte\/<\/a><\/u><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"color: #0000ff;\"><u><a href=\"https:\/\/www.eldiario.es\/hojaderouter\/tecnologia\/software\/software_libre-codigo_abierto-negocio-rentabilidad-empresas_0_523897642.html\">https:\/\/www.eldiario.es\/hojaderouter\/tecnologia\/software\/software_libre-codigo_abierto-negocio-rentabilidad-empresas_0_523897642.html<\/a><\/u><\/span><\/p>\n<\/li>\n<\/ul>\n<h3>M\u00e1s Art\u00edculos de <a href=\"https:\/\/openexpoeurope.com\/es\/author\/jesus-cuesta\/\"><strong>Jes\u00fas Cuesta<\/strong><\/a><\/h3>\n<h3><a href=\"https:\/\/openexpoeurope.com\/es\/hoy-conocemos-a-jesus-cuesta-entrevistas-a-redactores\/\">Conoce a Jes\u00fas Cuesta<\/a><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas la compa\u00f1\u00eda de Facebook compraba Giphy, una de las plataformas m\u00e1s importantes de GIFs (im\u00e1genes animadas). No es la primera, ni ser\u00e1 la \u00faltima compra de las grandes empresa tecnol\u00f3gicas para diversificar, obtener ciertos funciones tecnol\u00f3gicas y\/o mejorar sus servicios actuales. Pero, \u00bfpor qu\u00e9 las compran? Y \u00bfpor qu\u00e9 este tipo de&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/openexpoeurope.com\/es\/facebook-compra-giphy-los-grandes-compran-a-los-mas-pequenos-por-que-ocurre-esto\/\" class=\"gdlr-info-font excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":14,"featured_media":57535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1098,1055,291],"tags":[613,1099,612,357,89,305,300],"class_list":["post-57530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-empresas","category-innovacion","category-open-source","tag-companias","tag-corporaciones","tag-empresas","tag-facebook","tag-open-source","tag-start-ups","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook compra Giphy, los grandes compran a los m\u00e1s peque\u00f1os, \u00bfpor qu\u00e9 ocurre esto? - OpenExpo Europe 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openexpoeurope.com\/es\/facebook-compra-giphy-los-grandes-compran-a-los-mas-pequenos-por-que-ocurre-esto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook compra Giphy, los grandes compran a los m\u00e1s peque\u00f1os, \u00bfpor qu\u00e9 ocurre esto? - OpenExpo Europe 2025\" \/>\n<meta property=\"og:description\" content=\"Hace unos d\u00edas la compa\u00f1\u00eda de Facebook compraba Giphy, una de las plataformas m\u00e1s importantes de GIFs (im\u00e1genes animadas). No es la primera, ni ser\u00e1 la \u00faltima compra de las grandes empresa tecnol\u00f3gicas para diversificar, obtener ciertos funciones tecnol\u00f3gicas y\/o mejorar sus servicios actuales. Pero, \u00bfpor qu\u00e9 las compran? Y \u00bfpor qu\u00e9 este tipo de... 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