{"id":5855,"date":"2014-10-30T12:02:01","date_gmt":"2014-10-30T11:02:01","guid":{"rendered":"https:\/\/openexpoeurope.com\/?p=5855"},"modified":"2021-03-29T16:58:36","modified_gmt":"2021-03-29T14:58:36","slug":"6-aspectos-que-has-de-tener-en-cuenta-a-la-hora-de-elegir-un-cms","status":"publish","type":"post","link":"https:\/\/openexpoeurope.com\/es\/6-aspectos-que-has-de-tener-en-cuenta-a-la-hora-de-elegir-un-cms\/","title":{"rendered":"6 aspectos que has de tener en cuenta a la hora de elegir un CMS"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\">ACTUALIZACI\u00d3N:<\/span> <\/strong>\u00a1El pr\u00f3ximo <strong>jueves 15 de abril del 2021<\/strong> no te pierdas el <strong>CMS\/DXP Day<\/strong> de la serie de eventos virtuales<strong> OpenExpo Business Live<\/strong>! Si quieres saber qu\u00e9 herramienta de gesti\u00f3n de contenidos y experiencia de usuario es la m\u00e1s adecuada para la transici\u00f3n digital de tu empresa, qu\u00e9 preguntas tienes que hacerte para elegirla, y por qu\u00e9 hoy en d\u00eda son fundamentales tanto en entornos B2B como B2C, <strong>\u00a1reg\u00edstrate gratis!\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>REGISTRO \u21aa\ufe0f <a href=\"https:\/\/cutt.ly\/5x2SgRs\">https:\/\/cutt.ly\/5x2SgRs<\/a><\/strong><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<h3 style=\"text-align: justify;\"><em>Por Miguel \u00c1ngel Abreu Ferrer (Director General Magnolia Espa\u00f1a)<\/em><\/h3>\n<p style=\"text-align: justify;\">Elegir un gestor de contenidos (CMS) no es una tarea sencilla. \u00a0El mercado actual es muy distinto al de a\u00f1os atr\u00e1s en el que la oferta era muy limitada. Y son muchas las preguntas que seguramente te est\u00e9n rondando por la cabeza: \u00bfCu\u00e1nto dinero invertir? \u00bfNecesitar\u00e9 el apoyo de un proveedor de tecnolog\u00eda cada vez que necesite realizar alg\u00fan cambio? \u2026 Aqu\u00ed te dejamos seis aspectos que no puedes pasar por lo alto,\u00a0 y que te echar\u00e1n una mano si te encuentras en esta situaci\u00f3n.<\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>Opensource: <\/strong>No caigas en el error de contratar paquetes cerrados con herramientas integradas que posiblemente no vayas a utilizar nunca.<\/li>\n<li style=\"text-align: justify;\"><strong>Usabilidad: <\/strong>Elije una soluci\u00f3n que te de la posibilidad \u201cde hacer y deshacer\u201d sin necesidad de ser un friki de la tecnolog\u00eda o de dedicar tiempo al aprendizaje. Ejemplos: subir una foto sin necesidad de pasar por un FTP,\u00a0 categorizaci\u00f3n de contenidos de forma sencilla, independizarte de los inform\u00e1ticos\u2026<\/li>\n<li style=\"text-align: justify;\"><strong>Movilidad:\u00a0 <\/strong>Donde est\u00e9s y a la hora que est\u00e9s. Los dispositivos m\u00f3viles nos acompa\u00f1an a todos sitios. Nos despertamos con la alarma del smartphone, consultamos las noticias en la tablet\u2026<strong> No tiene sentido descartar la opci\u00f3n de un CMS m\u00f3vil de f\u00e1cil acceso y que permita la edici\u00f3n de contenidos adaptados a todo tipo de dispositivos.<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Personalizaci\u00f3n: <\/strong>No todos los clientes buscan lo mismo ni tienen los mismos intereses. Un gestor de contenidos que permita personalizar todas las comunicaciones te garantizar\u00e1 una mejor experiencia de cliente y te diferenciar\u00e1 de la competencia.<\/li>\n<li style=\"text-align: justify;\"><strong>Internacional: <\/strong>Piensa en global. El mercado extranjero est\u00e1 lleno de oportunidades. Ten en cuenta este aspecto desde el comienzo y elige plataformas con herramientas que te den la posibilidad de ofrecer contenido multidioma desde el principio, sin necesidad de instalar m\u00f3dulos adicionales.<\/li>\n<li style=\"text-align: justify;\"><strong>Eficiencia: <\/strong>\u00a1Tan poco tiempo y tantas cosas por hacer! \u00bfTe suena? Que tu elecci\u00f3n te permita ahorrar el mayor tiempo posible. Desde la gesti\u00f3n de tus redes sociales, pasando por la anal\u00edtica, hasta el estado de tu almac\u00e9n. S\u00ed, lo est\u00e1s oyendo bien, esto tambi\u00e9n se puede hacer desde una misma plataforma \ud83d\ude09<\/li>\n<\/ol>\n<p style=\"text-align: right;\">\u00bfConoces el <a href=\"http:\/\/bit.ly\/Z1lNLU\" target=\"_blank\" rel=\"noopener\"><strong>CMS de Magnolia?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACTUALIZACI\u00d3N: \u00a1El pr\u00f3ximo jueves 15 de abril del 2021 no te pierdas el CMS\/DXP Day de la serie de eventos virtuales OpenExpo Business Live! Si quieres saber qu\u00e9 herramienta de gesti\u00f3n de contenidos y experiencia de usuario es la m\u00e1s adecuada para la transici\u00f3n digital de tu empresa, qu\u00e9 preguntas tienes que hacerte para elegirla,&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/openexpoeurope.com\/es\/6-aspectos-que-has-de-tener-en-cuenta-a-la-hora-de-elegir-un-cms\/\" class=\"gdlr-info-font excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":5936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,1],"tags":[],"class_list":["post-5855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cms-blog","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 aspectos que has de tener en cuenta a la hora de elegir un CMS - OpenExpo Europe 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openexpoeurope.com\/es\/6-aspectos-que-has-de-tener-en-cuenta-a-la-hora-de-elegir-un-cms\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 aspectos que has de tener en cuenta a la hora de elegir un CMS - OpenExpo Europe 2025\" \/>\n<meta property=\"og:description\" content=\"ACTUALIZACI\u00d3N: \u00a1El pr\u00f3ximo jueves 15 de abril del 2021 no te pierdas el CMS\/DXP Day de la serie de eventos virtuales OpenExpo Business Live! Si quieres saber qu\u00e9 herramienta de gesti\u00f3n de contenidos y experiencia de usuario es la m\u00e1s adecuada para la transici\u00f3n digital de tu empresa, qu\u00e9 preguntas tienes que hacerte para elegirla,... 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