{"id":6270,"date":"2015-01-26T09:40:30","date_gmt":"2015-01-26T08:40:30","guid":{"rendered":"https:\/\/openexpoeurope.com\/?p=6270"},"modified":"2015-01-26T09:40:30","modified_gmt":"2015-01-26T08:40:30","slug":"caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress","status":"publish","type":"post","link":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/","title":{"rendered":"Caso de \u00e9xito Comefruta con WooCommerce, un plugin de WordPress"},"content":{"rendered":"<p>Jose Luis Montesino, socio fundador de comefruta.es nos ha contado a OpenExpo las <strong>claves de \u00e9xito de Comefruta con WooCommerce<\/strong>,\u00a0el plugin l\u00edder en WordPress para crear una tienda online.<!--more--><\/p>\n<p>En <a href=\"http:\/\/comefruta.es\/\" target=\"_blank\">ComeFruta<\/a>\u00a0apostamos desde el inicio por una estrategia de contenidos relacionada con el producto que vendemos (fruta y verdura de temporada). Por ello<strong> ten\u00edamos muy claro que un CMS era la plataforma para desarrollar nuestro ecommerce<\/strong> y elegimos <strong>WordPress<\/strong> por ser una de las plataformas l\u00edder a nivel mundial.<\/p>\n<p>Inicialmente apostamos por un plugin de ecommerce (wp-ecommerce) que hemos tenido que migrar a Woocommerce hace m\u00e1s de un a\u00f1o al demandar a nuestro ecommerce algunas funcionalidades (como la de suscripciones de producto) que est\u00e1n resueltas de forma est\u00e1ndar con Woocommerce.<\/p>\n<p><strong>Poder introducir de forma peri\u00f3dica tanto nuevas descripciones de producto como posts u otros contenidos relacionados es uno de los aspectos clave<\/strong>. Adem\u00e1s necesit\u00e1bamos un entorno sencillo y seguro ya que esta informaci\u00f3n normalmente se gestiona por personas no expertas en inform\u00e1tica.<\/p>\n<p>Otro aspecto importante es la<strong> integraci\u00f3n de los productos a la venta con los contenidos<\/strong> ya que al estar todo sobre una misma plataforma nos permite integrar con shortcodes y de forma sencilla productos y categor\u00edas dentro de los art\u00edculos y consejos relacionados con determinadas frutas.<\/p>\n<p>Finalmente la posibilidad de utilizar<strong> herramientas de seguimiento, remarketing, mailing y conversi\u00f3n est\u00e1ndar<\/strong> nos resulta muy \u00fatil ya que podemos presentar contenidos a nuestros clientes o leads en funci\u00f3n de las p\u00e1ginas o productos que han visitado anteriormente. Esto resulta muy \u00fatil tanto para la recomendaci\u00f3n de productos y tambi\u00e9n para guiar a los leads desde los primeros contactos con nuestro contenido y producto hasta la realizaci\u00f3n de su primera compra.<\/p>\n<h2>FASES con respecto a potenciales clientes<\/h2>\n<p>B\u00e1sicamente distinguimos tres fases en nuestros potenciales clientes, y generamos contenidos y acciones en funci\u00f3n de la fase en que se encuentra el cliente:<\/p>\n<ul>\n<li><strong>Atraer<\/strong>:\u00a0Generar nuevas necesidades o despertar necesidades latentes en nuestros potenciales clientes<\/li>\n<li><strong>Convencer<\/strong>:\u00a0Dar argumentos, comparativas, beneficios para convencer a nuestro potencial cliente<\/li>\n<li><strong>Vender<\/strong>:\u00a0El momento definitivo en el que se materializa la compra<\/li>\n<\/ul>\n<p>Este ciclo y fases pueden durar minutos, horas, d\u00edas o semanas, dependiendo de nuestro producto y tambi\u00e9n del cliente, y tenemos distintas herramientas en internet que nos pueden ayudar a materializar nuestras campa\u00f1as y propuesta de valor. Pasamos a enumerar algunas del mundo online que se pueden completar con otras de la venta tradicional seg\u00fan nuestro modelo de venta:<\/p>\n<ol>\n<li><strong>Atraer<\/strong>:\u00a0SEO, SEM, Social Media, Email.<\/li>\n<li><strong>Convencer<\/strong>:\u00a0Landing Pages, Email automation, Posts, Video, Comentarios y valoraciones de clientes.<\/li>\n<li><strong>Vender<\/strong>:\u00a0Funnel de compra, medios de pago, recuperaci\u00f3n de carritos abandonados.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Jose Luis Montesino, socio fundador de comefruta.es nos ha contado a OpenExpo las claves de \u00e9xito de Comefruta con WooCommerce,\u00a0el plugin l\u00edder en WordPress para crear una tienda online.<\/p>\n","protected":false},"author":2,"featured_media":6271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,1],"tags":[],"class_list":["post-6270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito-blog","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito Comefruta con WooCommerce<\/title>\n<meta name=\"description\" content=\"Jose Luis Montesino nos habla en este art\u00edculo del caso de \u00e9xito de Comefruta con WooCommerce, el plugin l\u00edder en WordPress para crear una tienda online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito Comefruta con WooCommerce\" \/>\n<meta property=\"og:description\" content=\"Jose Luis Montesino nos habla en este art\u00edculo del caso de \u00e9xito de Comefruta con WooCommerce, el plugin l\u00edder en WordPress para crear una tienda online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenExpo Europe 2025\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OpenExpoEurope\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-26T08:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"280\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OpenExpo Europe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@openexpoeurope\" \/>\n<meta name=\"twitter:site\" content=\"@openexpoeurope\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"OpenExpo Europe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\"},\"author\":{\"name\":\"OpenExpo Europe\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/#\/schema\/person\/03abcf0213179bef21a28181789a0716\"},\"headline\":\"Caso de \u00e9xito Comefruta con WooCommerce, un plugin de WordPress\",\"datePublished\":\"2015-01-26T08:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\"},\"wordCount\":472,\"publisher\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg\",\"articleSection\":[\"Casos de \u00e9xito\",\"Uncategorized\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\",\"url\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\",\"name\":\"Caso de \u00e9xito Comefruta con WooCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg\",\"datePublished\":\"2015-01-26T08:40:30+00:00\",\"description\":\"Jose Luis Montesino nos habla en este art\u00edculo del caso de \u00e9xito de Comefruta con WooCommerce, el plugin l\u00edder en WordPress para crear una tienda online.\",\"breadcrumb\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage\",\"url\":\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg\",\"contentUrl\":\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg\",\"width\":280,\"height\":120,\"caption\":\"Comefruta con WooCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/openexpoeurope.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caso de \u00e9xito Comefruta con WooCommerce, un plugin de WordPress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/#website\",\"url\":\"https:\/\/openexpoeurope.com\/es\/\",\"name\":\"OpenExpo Europe 2025\",\"description\":\"OpenExpo Europe 2025 - Innovaci\u00f3n, Transformaci\u00f3n Digital y Open Source\",\"publisher\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/openexpoeurope.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/#organization\",\"name\":\"OpenExpo Europe\",\"url\":\"https:\/\/openexpoeurope.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2018\/10\/csm_logo-open-expo-europe_01a0785240.png\",\"contentUrl\":\"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2018\/10\/csm_logo-open-expo-europe_01a0785240.png\",\"width\":1024,\"height\":1024,\"caption\":\"OpenExpo Europe\"},\"image\":{\"@id\":\"https:\/\/openexpoeurope.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OpenExpoEurope\/\",\"https:\/\/x.com\/openexpoeurope\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/#\/schema\/person\/03abcf0213179bef21a28181789a0716\",\"name\":\"OpenExpo Europe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/openexpoeurope.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9be7999ccf983c23c836ada387ec3c8d198d5bb3ac404b5f11f923d547e680b7?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9be7999ccf983c23c836ada387ec3c8d198d5bb3ac404b5f11f923d547e680b7?s=96&d=wp_user_avatar&r=g\",\"caption\":\"OpenExpo Europe\"},\"description\":\"OpenExpo: Eventos open source y software libre\",\"url\":\"https:\/\/openexpoeurope.com\/es\/author\/equipo-openexpo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caso de \u00e9xito Comefruta con WooCommerce","description":"Jose Luis Montesino nos habla en este art\u00edculo del caso de \u00e9xito de Comefruta con WooCommerce, el plugin l\u00edder en WordPress para crear una tienda online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/","og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito Comefruta con WooCommerce","og_description":"Jose Luis Montesino nos habla en este art\u00edculo del caso de \u00e9xito de Comefruta con WooCommerce, el plugin l\u00edder en WordPress para crear una tienda online.","og_url":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/","og_site_name":"OpenExpo Europe 2025","article_publisher":"https:\/\/www.facebook.com\/OpenExpoEurope\/","article_published_time":"2015-01-26T08:40:30+00:00","og_image":[{"width":280,"height":120,"url":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg","type":"image\/jpeg"}],"author":"OpenExpo Europe","twitter_card":"summary_large_image","twitter_creator":"@openexpoeurope","twitter_site":"@openexpoeurope","twitter_misc":{"Escrito por":"OpenExpo Europe","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#article","isPartOf":{"@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/"},"author":{"name":"OpenExpo Europe","@id":"https:\/\/openexpoeurope.com\/es\/#\/schema\/person\/03abcf0213179bef21a28181789a0716"},"headline":"Caso de \u00e9xito Comefruta con WooCommerce, un plugin de WordPress","datePublished":"2015-01-26T08:40:30+00:00","mainEntityOfPage":{"@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/"},"wordCount":472,"publisher":{"@id":"https:\/\/openexpoeurope.com\/es\/#organization"},"image":{"@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg","articleSection":["Casos de \u00e9xito","Uncategorized"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/","url":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/","name":"Caso de \u00e9xito Comefruta con WooCommerce","isPartOf":{"@id":"https:\/\/openexpoeurope.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage"},"image":{"@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg","datePublished":"2015-01-26T08:40:30+00:00","description":"Jose Luis Montesino nos habla en este art\u00edculo del caso de \u00e9xito de Comefruta con WooCommerce, el plugin l\u00edder en WordPress para crear una tienda online.","breadcrumb":{"@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#primaryimage","url":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg","contentUrl":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2015\/01\/logo-comefruta-e1423249465165-1.jpg","width":280,"height":120,"caption":"Comefruta con WooCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/openexpoeurope.com\/es\/caso-de-exito-comefruta-con-woocommerce-un-plugin-de-wordpress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/openexpoeurope.com\/es\/"},{"@type":"ListItem","position":2,"name":"Caso de \u00e9xito Comefruta con WooCommerce, un plugin de WordPress"}]},{"@type":"WebSite","@id":"https:\/\/openexpoeurope.com\/es\/#website","url":"https:\/\/openexpoeurope.com\/es\/","name":"OpenExpo Europe 2025","description":"OpenExpo Europe 2025 - Innovaci\u00f3n, Transformaci\u00f3n Digital y Open Source","publisher":{"@id":"https:\/\/openexpoeurope.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/openexpoeurope.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/openexpoeurope.com\/es\/#organization","name":"OpenExpo Europe","url":"https:\/\/openexpoeurope.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/openexpoeurope.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2018\/10\/csm_logo-open-expo-europe_01a0785240.png","contentUrl":"https:\/\/openexpoeurope.com\/wp-content\/uploads\/2018\/10\/csm_logo-open-expo-europe_01a0785240.png","width":1024,"height":1024,"caption":"OpenExpo Europe"},"image":{"@id":"https:\/\/openexpoeurope.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OpenExpoEurope\/","https:\/\/x.com\/openexpoeurope"]},{"@type":"Person","@id":"https:\/\/openexpoeurope.com\/es\/#\/schema\/person\/03abcf0213179bef21a28181789a0716","name":"OpenExpo Europe","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/openexpoeurope.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9be7999ccf983c23c836ada387ec3c8d198d5bb3ac404b5f11f923d547e680b7?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9be7999ccf983c23c836ada387ec3c8d198d5bb3ac404b5f11f923d547e680b7?s=96&d=wp_user_avatar&r=g","caption":"OpenExpo Europe"},"description":"OpenExpo: Eventos open source y software libre","url":"https:\/\/openexpoeurope.com\/es\/author\/equipo-openexpo\/"}]}},"_links":{"self":[{"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/posts\/6270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/comments?post=6270"}],"version-history":[{"count":0,"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/posts\/6270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/media\/6271"}],"wp:attachment":[{"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/media?parent=6270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/categories?post=6270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openexpoeurope.com\/es\/wp-json\/wp\/v2\/tags?post=6270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}