How to engage with passers-by to turn them into your customers?

06 Jun 2018
15:30 - 16:00
Auditorio Red Hat
Giovanni Flore
Digital Signage Manager
Benetton Group

How to engage with passers-by to turn them into your customers?

Can you develop a OS software for managing a digital signage network for turn the store windows into dynamic visual surfaces? Can you also integrate sensors for transforming the windows glass into a touch surface, allowing people on the street to interact with screens? This is the story of Benetton Live Windows.

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