Why you have to think on your grandma when selling software

20 Jun 2019
12:50 - 13:20
Sala Arsys
Angelica Sanz Ull
Marketing & Communications Manager
Magnolia

Why you have to think on your grandma when selling software

Selling software is a complex process in which how things are communicated, both internally and externally, play a key role. Join this presentation for a pragmatic view of how things are being done in the industry, and a proposal on how to fix this situation.

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