Biography
A professional marketer able to collect and analyze information, facts and figures to measure the effectiveness of results driven marketing initiatives. As a strong advocate of performance marketing recently founded “Marketic” a new venture offering cloud based open source automation marketing solutions to the spanish spoken community.
Other skills:
• Strong knowledge of online advertising (Google AdWords Certified), email marketing and content marketing.
• Experience implementing B2B inbound marketing strategies.
• Deep understanding of how to effectively segment, nurture and grow a database of leads and customers;
• Experience using and generating reports from CRM applications and Marketing Automation systems;
• Solid understanding of SEO, web analytics and reporting;
• Experience with creating and managing websites content, prototyping, creation, and design.
• Deep understanding of landing page optimization, A/B and MVT tests and optimizing tools.
• Familiar with using web CMS applications;
• Excellent negotiation skills and experience managing outside vendors including creative agencies, website developers, press, print, etc.;
• Team player with strong leadership skills and comfortable working in a cross-function team environment. Professional experience in financial and software development companies;
• Bilingualism: Italian , Spanish, English, Portuguese and Catalan oral and written.
Especialidades: Digital Marketing, Online Marketing, Online Advertisment, Data driven marketing, SEM, Search Engine Marketing, PPC Specialist, Pay Per Click Management, Lead Generation, Conversion Optimization, Web Analytics, SEO, Search Engine Optimisation, E-mail Marketing, eCommerce, Digital Communications, Social Media Marketing, Content Marketing, Content management, CMS, CRM