Browsing based on the user behaviour

Browsing based on the user behaviour

Personalised content has proven to notably improve the conversion rate for offering a more relevant user experience. And scoring models help us predict the users’ behaviour based on their interest for specific products and services. Combining these tow techniques, companies can show more appropriate messages, products and services to every user at any given moment they browse their web site. In this talk we will see how to apply personalisation through scoring models into our web site.