Biography
Giovanni Flore manages a digital signage network of around 200 Benetton stores in 26 countries across the world – with a thousand screens networked. He looks after content design, production, and distribution.
At Fabrica (the Benetton’s research communication centre) in 2008, he coordinated Benetton Live Windows (2010-13), an experimental project designed for creative experiences in front of the stores, on many high streets in the world, using interactive applications and non-commercial contents.
All session by Giovanni Flore
How to engage with passers-by to turn them into your customers?
15:30 - 16:00
Auditorio Red Hat