Digital Journeys

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01 Jun 2017
17:15 - 17:45
Sala IIC
Guido Víctor Pappalepore
Client Associate
Globant

Digital Journeys

Over the last few years emerging technologies (Mobile, Social, Cloud, Big Data, Gamification, UX entre otras) changes the way users interact with technology. In this new context companies, clients and employees have high expectations, they demand personalised and simple experiences.

In this new world company must initiate what we call digital journeys, where we create a deep and emotional relation with the users. The ultimate goal is to improve the experience in a never ending cycle to increase and enrich the relationship between companies and users.

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